The first to do so was Gatorade, which announced it was discontinuing its "Tiger Focus" brand in late 2009. However, Gatorade claimed its decision had nothing to do with the Woods scandals, and that claim was confirmed when the decision to drop the Woods brand was traced to a time prior to Woods' car crash.
However, over the ensuing months and through 2010, several other Tiger Woods sponsors dropped Tiger, and those were all certainly (although not publicly acknowledged as such) the result of Woods' scandals.
AT&T and Accenture both announced in December 2009 they were dropping their sponsorship deals with Woods.
Late in 2010, Gillette (owned by Proctor & Gamble) said it would not renew its sponsorship agreement with Woods.
So the Tiger Woods sponsors who cut ties with the golfer in the aftermath of his scandal-plagued year are AT&T, Accenture, Gatorade and Gillette.
See Tiger Woods endorsements for the current list of Tiger Woods sponsors.
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