When a tournament is labeled as an am-am, it might imply one of the following:
That golfers who sign up to play in the tournament will be paired with a so-called celebrity (as opposed to a professional golfer);
Or that the tournament is a big-time amateur event in which low-handicappers are competeting.
It doesn't have to imply either one of those things, of course. A designation of "am-am" often just means that if you sign up to play, you'll be paired with another amateur such as yourself on a 2-person team.
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