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Nike Golf

By , About.com Guide

Nike Golf Logo

The familiar "swoosh" sits atop this vertical version of the Nike Golf logo.

Image © Nike Golf
Nike Golf is a division of Nike, Inc., that operates as a separate business unit within the larger company.

That larger company - Nike, Inc. - traces it origins to 1964, and became known as Nike in 1978. In 1986, Nike began making golf shoes. But despite that fact that Nike had endorsement deals with some pro golfers (Curtis Strange and Peter Jacobsen chiefly) to wear its shoes, the Nike golf shoes of that era were not well-regarded by consumers and didn't sell well.

Nike muddled along in golf with shoes and apparel, not making much of a mark, until it finally made some noise in 1996. That's when Nike signed a young golfer who had just turned pro - Tiger Woods - to a then-staggering contract: five years and $40 million. It did this despite not having any golf balls or golf clubs for Woods to play.

And the company's investors did not react well to the Woods signing: Nike stock fell by 5-percent in the immediate aftermath of the announcement (which took place at the Greater Milwaukee Open).

Nike Golf, as a business unit within Nike Inc., was established in 1998. Only in 2000 did Woods begin using any Nike Golf equipment in tournament play, starting with the Tour Accuracy TW golf ball. The Tour Accuracy golf ball was Nike Golf's first success with consumers, too, its sales driven in part by the famous commercial featuring Woods bouncing the ball off the face of an iron.

In 2001, Nike Golf hired Tom Stites to design its first golf club launches, which came in 2002.

Stites had worked at the Ben Hogan Company as an engineer, and had run his own boutique club company called Impact Golf Technologies. The first Nike Golf club to reach the market was the Pro Combo set of forged irons.

After that, Nike Golf grew fairly quickly, and Woods (along with other company endorsees) eventually filled his bag with Nike Golf products.

Nike Golf's ensuing innovations included the Sumo2 driver released in early 2007, one of the first square drivers to reach the market or make an impact in the game.

Nike Golf Web Site:

NikeGolf.com

The main company (all divisions) Web site is at Nike.com. The corporate Web site of Nike, Inc. (which includes investor info, job postings, etc.) is at NikeBiz.com.

Nike Golf Contact Info:

The customer service phone number for Nike Golf in the United States and Canada is 1-888-799-6453. That number is answered Monday through Friday, 7 a.m.-3:50 p.m. Pacific Time.

Before calling, Nike Golf asks that golfers first check the FAQs posted online in the Customer Service section of NikeGolf.com.

Golfers outside the U.S. and Canada should go to the Web site and use the "Select Country" link to switch to the appropriate geographical region.

Mailing Address
Nike Golf
Woodside Corporate Park RG-2
1345 SW Burlington Ave.
Beaverton, OR 97006
Pro Shop: Compare prices for Nike Golf products

News/Reviews of Nike Golf Equipment:

These links are to articles about Nike Golf on About.com Golf, including news about club releases and reviews of Nike Golf clubs. (Articles are added to the top of the list as new Nike Golf club news/reviews become available.)

Nike Method putter
Review: Nike SQ Dymo STR8-Fit driver
Nike SQ Sumo2 5900 SQ Sumo 5000 drivers
Nike SQ Sumo irons added to Sasquatch lineup
Nike Sasquatch Sumo and Sumo2 drivers
Nike Juice 312 golf balls
Nike introduces Slingshot irons
Nike expands Slingshot, CPR offerings
Review: Nike Ignite driver

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