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TaylorMade R9 Series and Flight Control Technology

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TaylorMade R9 Drivers and R9 TP Drivers
TaylorMade R9 Driver
Courtesy of TaylorMade Golf; used with permission
Jan 23. 2009 - TaylorMade introduced its Movable Weight Technology (e.g., interchangable weighted screws) with the r7 Quad driver in 2004. Since then, a long line of TaylorMade drivers - and fairway woods and hybrids - have incorporated weighted screws. The most recent such product, the r7 Limited driver, promised golfers the ability to promote up to 35 yards in side-to-side ball flight change.

Now, TaylorMade is ready to double down with a driver the company claims can promote up to 70 yards of side-to-side ball flight change.

But not through the use of weighted screws alone. For this driver, TaylorMade introduces a new line called R9, and a new technology called Flight Control Technology (FCT) - a technology that allows the golfer to quickly adjust face angle, loft and lie angle. And so the TaylorMade R9 driver is born.

The R9 - and its big brother, the R9 TP - will be available to the public beginning March 20, 2009. Both will offer lofts of 8.5, 9.5 and 10.5 degrees (left-handed models in 9.5 and 10.5). The R9 driver will carry an MSRP of $500 and R9 TP an MSRP of $600.

So how does this fancy new Flight Control Technology work?

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