The "IMO" in this putter's title stands for "Inline Momentum." The idea behind the Rife IMO Putter is to concentrate a large majority of the putter head's weight down the centerline of the head, behind the hitting area. Add a shaft placed to create a
face-balanced butter, and you have a club the company claims helps create a very stable stroke that stays on plane.
All that mass behind the clubface, down the centerline, creates forward momentum on the stroke. That guards against deceleration. Hence, "Inline Momentum," or IMO.
Like all Rife putters, the IMO includes the grooved face, which Rife calls Roll Groove Technology.
The Rife IMO putter carries an MSRP of $149. For more info, visit www.rifeputters.com.
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