All of them share the same choice of four colors - Silver, Directoire Blue, Barbados Red and Vibrant Orange - and the drivers, fairway woods and hybrids all share what Cobra is calling MyFly technology.
MyFly allows golfers to change the loft/trajectory of an AMP Cell driver, fairway or hybrid to one of six different settings. The specific settings vary depending on the club in question, are are listed below.
Cobra AMP Cell DriversDoes adjusting the loft affect the face angle? The AMP Cell drivers also have something Cobra calls SmartPad technology in the sole: the face angle remains square even when loft angle is changed via MyFly.
In addition to the color options and loft options, three versions are offered. The standard AMP Cell driver has a center-of-gravity position optimized for low- and mid-handicappers; the AMP Cell Pro is optimized for better players; and the AMP Cell Offset has a CG positioned more toward the heel to help counter a slice.
The AMP Cell Pro's lofts range from 7.5 to 10.5, including two fade settings, has a slightly smaller head and an MRC Kurokage shaft, and MAP of $399.
The offset model has an MAP of $249, but does not have the MyFly technology; it comes in lofts of 10.5 or 11.5 degrees.
Cobra AMP Cell IronsThe AMP Cell irons combine some of Cobra's familiar iron technologies such as E9 Face Technology and V-Skid sole design with a metalwood-style face-weld construction. The result, Cobra says, is lots of forgiveness, lots of distance.
The metalwood construction is used in the 4- through 7-irons, in which a thin steel face is welded onto the stainless steel body. The face and cavity design are progressive to account for the most common impact patterns with different irons.
Silver will be the stock color for AMP Cell irons, but the other three colors in the AMP Cell line will be available through select retailers or through custom ordering.
The Cobra AMP Cell irons come in 8-piece sets of 4-iron through gap wedge (3-iron, sand wedge and lob wedge are available separately). The stock steel shaft is the True Temper Dynalite 90; the stock graphite, the Cobra MRC Amp Cell shaft. Street price is $699 with steel or $899 with graphite.
Cobra AMP Cell Fairways and HybridsWhen you offer clubs whose loft is widely adjustable, you don't have to offer four fairway woods, instead you can offer two (3-4W and 5-7W). And you don't have to offer 2, 3, 4 and 5 hybrids, instead you can offer 2/3H, 3/4H and 4/5H clubs.
The AMP Cell fairway woods and hybrids, like the driver, come in four colors, and with MyFly technology.
The 3-4W's loft is adjustable to six settings from 13- to 16-degrees (two of them draw settings); the 5-7W adjustable from 17 to 20 degrees, also with two draw settings. So the two fairways woods cover a spread of 8 degrees of loft.
In the hybrids, the three clubs cover 10 degrees of loft settings. The 2/3H starts at 16 degrees, and the 4/5H goes up to 25 degrees. For each individual hybrid, there are six settings, including two draw settings.
Both the Cobra AMP Cell fairways and hybrids come in right- and left-handed. The fairway woods have an MAP of $219 each; the hybrids, $199 each. As noted at the top, all these clubs reach retail outlets on Feb. 8, 2013. cobragolf.com