But he still was the talk of the tournament because of that huge putter in his hands. What the heck is that thing?
It's called the BlackHawk, and it's an ultra-high MOI putter. In a pinch, it can also be used as a garden hoe, a frying pan or a snow shovel. Just kidding. Maybe.
The putter is so new to Every that in his post-third round interview, he was unsure how to pronounce the name of its maker. Its maker is David Kargetta, and the company name is Orion Golf. At the time of the Sony Open (Jan. 2012), the putter was almost impossible to find for the general public, offered only in a handful of green grass (on-course) pro shops in Florida. As of this writing, there isn't even a website yet for the BlackHawk putter or the Orion Golf company.
Kargetta told Golfweek he was originally shooting for wider distribution by March 2012, "(b)ut it looks like we're going to have to accelerate that due to developments. ... We got a lot more attention (at the Sony Open) than we were hoping for."