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PeakVision Sunglasses Designed to Help Golfers' Games


Updated March 04, 2005

Surveys show that around 80-percent of golfers do not wear eye protection on the golf course. And even many of those who do remove their sunglasses when playing a shot.

Sunglasses are important for golfers, who experience UV-related eye diseases twice as often as the general population. But many sunglasses make it more difficult to hit good shots, especially on the greens.

"Every good shot begins with what your eyes are able to see and communicate to the brain about the shot," says Paul Moore, CEO of a company called PeakVision Sports. "If this is off – meaning misinformation and miscommunication – then the shot will likely be a wayward one."

Moore's goal at PeakVision was to create a pair of sunglasses designed for golfers that provided protection, but without compromising visual acuity - and perhaps even enhancing it.

Now, PeakVision Sports is introducing four high-performance sunglasses designed specifically for golfers, sunglasses that Moore believes meet his goals.

PeakVision's glasses are fully free of distortion, while their "Dual-Zone" lenses feature neutral-density gray tinting in the upper zone and amber-tuned color in the lower zone. The gray tinting, according to PeakVision, reduces glare and helps with accurate distance perception. The amber zone, PeakVision says, highlights the contours of the green for better reads of putts than with the naked eye.

The company describes its first four models, all of which feature Dual-Zone technology, this way:

• Classic – Providing a "weightless" fit and timeless styling, the Classic is designed with an increased pantoscopic tilt and fit close to the eyes for optical glare management and enhanced contrast.

• Chip – Offering the largest Dual-Zone lens coverage in the PeakVision line, the contemporary styling of all six Chip finishes is polished and sleek with superb wrap for ultimate comfort and maximum eye protection.

• Shot – A sleek, sophisticated style in a brushed stainless frame, Shot features spring-loaded temples with translucent rubber grips and adjustable nose pads to ensure a snug fit.

• Neva – Constructed of a three-piece, feather-light frame, Neva’s clean, minimal look provides both men and women with comprehensive lens coverage and an unobtrusive frame design.

Additional models are planned for production later in 2005. The MSRP on the glasses ranges from $129 to $149. PeakVision glasses can be viewed on the company website at www.peakvisionsports.com.

Says Moore: "We’re thrilled with golfers' reactions after they first try PeakVision Sports sunglasses: 'what a difference (from my current brand), these can’t be legal,' 'my game’s improved,' and 'I gotta have it.' Then they become PeakVision loyalists."

Moore, a medical diagnostics expert whose past sports-lens creations were worn by tennis player Martina Hingis and U.S. Olympic team members, says he recognized three problems with other lenses on the market.

What Moore says he found:

• A single lens color cannot simultaneously optimize golfers' vision for both the bright sky and the darker green turf;
• Polarized lenses reduce peripheral vision and distance perception;
• Traditional sports sunglasses use polycarbonate materials in their lenses, which produce distortion.

The vast majority of sunglasses since the 1960s have had single-filter, polycarbonate lenses incapable of properly distinguishing between the bright hues of the horizon and sky and the dark hues of terrain and landscape, according to PeakVision.

The company's Dual-Zone technology addresses that problem. The material used in PeakVision Sports lenses is an optical polymer that, the company says, offers superior optical clarity and uniformity, scratch resistance and durability, and they are very light weight compared to polycarbonate.

PeakVision eyewear also provides 100-percent UV400 protection from the entire spectrum of dangerous UV radiation.

"Eye protection is every bit as important as skin protection," Moore says, "however, the majority of golfers remove and store their sunglasses before a four- to five-hour round, putting themselves at considerable risk every time they tee up. Now we provide the necessary eye protection that improves performance in golf."

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