Traditionally, kickpoint was cited by shaft manufacturers to give consumers an idea of how the shaft might affect the trajectory of golf shots. A kickpoint low on the shaft would help produce a higher trajectory; a kickpoint high on the shaft would help produce a lower trajectory. The extent of that effect has been the subject of some debate, and today a general consensus is beginning to emerge that kickpoint has only a very modest effect on trajectory. But a golfer who wants to lower the trajectory of his shots is still likely to prefer a high-kickpoint shaft; and vice-versa.
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"If you're hitting the ball too high, a low-kickpoint shaft might have some benefit."