Kessler is president of the company and had a hand in the late stages of the club's development. He believes the company has built a better mousetrap by combining a clubhead that produces loft and distance with a shaft that helps create more control.
The shaft of The Perfect Club is what Kessler sees as the key.
"The only people who can really swing a long shaft that is lightweight ... are the 50 best players in the world," Kessler says. "(They) have the swing speed and swing path to take advantage of longer, lighter shafts. The rest of us need shorter shafts, not longer shafts."
The Perfect Club features a shaft shorter than any other utility club on the market. In fact, while Kessler says the distance produced should be equivalent to your best 3- or 4-iron, he says the club should be played as you would play an 8-iron.
"We developed a club that allows you to play it as though it was a short iron, in the middle of your stance, but you get fairway wood kind of distance and height," Kessler says.
With more weighting in the clubhead, the player feels the clubhead throughout the swing. With a raised "V" wedge on the bottom of the clubhead, the club more easily glides through rough and better avoids digging into turf or sand. The loft helps get the ball airborne, while the short shaft gives a player a better shot at a good swing.
That's the theory. What's the result?
We struck the ball fairly well and fairly consistently on a day we were having some trouble with other clubs. The only drawback for us was that the club felt too heavy - but the model tested had a True Temper steel shaft. Graphite shafts are available, and are sure to be the more popular model.
The effectiveness of The Perfect Club was well-demonstrated, however, by a club pro who was hitting the club along with us. He hit 20 or so balls out of a fairway bunker, and 18 of them were perfect shots.
Eighteen out of 20 doesn't make The Perfect Club perfect, but it makes it perfectly clear that it's a club to be taken seriously.
