March 23, 2003 - Scotty Cameron by Titleist putters, the overwhelming choice of more players and more champions on the U.S. PGA Tour for six consecutive years, announces the most significant and comprehensive introductions in the 10-year history of the franchise. Created by Master Putter Designer Scotty Cameron, Titleist introduces the new high tech, tour-proven Futura, as well as a brand new four-model Studio Design line with a unique Black Pearl “rainbow” finish. The Studio Stainless family offers a new seven-model line, highlighted by the addition of 33-inch to 36-inch lengths in the Newport 2 model as well as the 42-inch Mid Sur belly and 48-inch Big Sur long putter. Titleist offers serious golfers a wide variety of putter options based on feel, profile and performance.
“I got into putters because they’re the clubs that require and inspire the most craftsmanship. A putter’s style and design play elemental roles,” says Cameron. “I can do more with their look, feel and performance by creating heels and toes and blades and flows and off-sets and goosenecks. Putters are an expression of the golfer's personal game.”
“With the tools I have in the Cameron Putter Studio, I am allowed to communicate with some of the greatest golfers in the world and create putters that will inspire confidence when they are standing over an important putt,” continues Cameron. “The Futura, Studio Design and Studio Stainless lines are all results of our Studio findings that we have been able to bring to market after being successfully tour-tested. After fine tuning the feel, aesthetics and performance, they are ready for introduction."
Notably prominent on the worldwide professional tours, Scotty Cameron by Titleist putters were played to win more than 70 events last year, including a PGA Tour-leading 21, more than twice the nearest competitor. The momentum continues in 2003, as Scotty Cameron by Titleist putters have been the choice of every champion through the first 11 events on the PGA Tour.
Chris McGinley, Vice President of Marketing, Titleist Golf Clubs, encapsulates Titleist’s excitement for the new putter introductions: “Scotty is the leading putter craftsman in the game. His unique ability to work with and satisfy the top players in the world is directly reflected in the superior quality, feel and performance of the Scotty Cameron by Titleist line of putters.”
FUTURA
• Concept
The Scotty Cameron by Titleist Futura is a contemporary, high-tech, concept putter that has been in design and development for over five years. Expanding the boundaries of the Cameron franchise for appearance and performance, the Futura has been refined from its prototype stage and is now ready for market having been accepted and validated by some of the world’s top players on the PGA Tour and across the worldwide professional tours. The new Futura is approved by both the USGA and the R&A Rules governing bodies.
• Performance Features and Benefits
An advanced multi-material design, the Futura features a lightweight milled aluminum face and frame with steel heel and toe inserts behind the face and a deep, semi-circular stainless steel back weight. This design and weight distribution creates a dramatically deep center of gravity, and provides a high moment of inertia for unmatched balance, stability, forgiveness and roll. The horseshoe shaped back weight accounts for approximately 75 percent of the overall weight, compared to about 25 percent in the face and body of the putter. The shaft bends forward from its mounting point for a straight, no-offset appearance. In combination with the T-shaped frame with three in-line holes, the putter sits and aligns square to the target line. The rearward shaft insertion point, located behind the face and closer to the center of gravity creates a more flowing and balanced back stroke and the proper swing path. On the forward stroke, the deep back weight and high moment of inertia allows for the putter to track dead square producing putts that roll directly on the intended line.
• Aesthetics
The Futura features a satin finish and includes a futuristic silver headcover embroidered with the model name and built-in Cameron Pivot Tool accessory. Designed with a standard loft of 4 degrees and lie of 71 degrees and offered in lengths of 34 and 35 inches in right hand and 35 inches in left hand, the Futura is accented with an atomic red “baby T” grip.
