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Srixon Introduces UR-X Golf Ball

New Ball Puts the Rubber to the Road

By , About.com Guide

July 23, 2003 - Srixon's new golf ball, the UR-X, really puts the rubber to the road. Its construction is pretty simple: a 3-piece ball, it features an ultrathin Thermoplastic Urethane cover around a rubber mid-layer around a rubber core.

That's a lot of rubber. In fact, Srixon says rubber makes up 96-percent of the UR-X. Srixon says the UR-X features the largest core played on tour, 1.62 inches in diameter.

Says Srixon: "More rubber in a golf ball means greater resilience. With the UR-X nearly all rubber, the tremendous resiliency of the ball generates increased ball speed and longer distance while producing exceptional feel."

Richard Stamper, Srixon’s Chief Operating Officer, adds: "While the rage on Tour is all about distance these days, the UR-X provides this distance and more, but with a softer feel because of the high rubber content. This ball launches high with low spin, flies long and has great feel and control into the green."

The key to the high-rubber content, Srixon says, is its proprietary "E.G.G." core design. The E.G.G. core is firm on the outside but progressively softer toward the middle. According to Srixon, those qualities reduce spin and increase launch angle. "Controlling launch characteristics with this unique core allows Srixon to maximize rubber content without having to use a hard mid-layer like ionomer (plastic)."

The Srixon UR-X debuts with an MSRP of $52 per dozen.

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