Srixon Introduces HR-X333 Golf Ball

The newest golf ball offering from Srixon is the HR-X333, which features the the proprietary Rabalon-HR cover. The cover material, Srixon says, leads to a ball that is highly resilient, yet very soft. Combined with Srixon's proprietary E.G.G. core and highly elastic rubber mid-layer, the result, according to the company, is great velocity and ball speed off the tee. The company also says that the soft Rabalon-HR cover provides outstanding approach iron distance control with great feel around the greens.

The "333" in the golf ball's name refers to the number of dimples in the dimple patter that Srixon says offers improved aerodynamics. The design is intended to provide excellent low-speed lift which keeps the ball airborne longer, increasing carry, and a shallow angle of descent for more roll, delivering greater overall distance.

"This amazing ball has several features that are proprietary to Srixon," said Richard Stamper, Srixon’s Chief Operating Officer. "The new Rabalon-HR material-exclusive to Srixon-is a very fast material which provides excellent resilience and ball speed, while delivering soft greenside feel and control. The proprietary E.G.G. core, a hallmark of our golf balls, gives the HR-X333 the optimal launch conditions to maximize distance. And finally, the seamless 333 aerodynamics keep the HR-X333 in the air longer for more carry."

Srixon staff professionals Miguel Angel Jiménez, Thongchai Jaidee, Boonchu Ruangkit and Laura Davies have posted wins using the ball in tournament competition. John Huston and Alex Cejka will also put the HR-X333 in play this season.

The HR-X333 carries a suggested retail price of $52 per dozen.