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Ping Goes a Little Craz-E with New Putter

By , About.com Guide

Ping Craz-E PutterPing
Jan 29 2004
Ping's newest putter has the company feeling a little Craz-E.

The Craz-E putter is a G2i insert model designed with a geometric shape for increased inertia and easy alignment.

"It’s an exciting new addition to our putter line," Ping Chairman & CEO John Solheim said. "Golfers who have tried it are extremely positive about its performance. It has a tremendous feel, sets up easily and, most importantly, inspires the confidence to make putts."

The Craz-E design features strategic weight placement near the heel, toe and rear of the putter through its geometric shape and use of lightweight urethane inserts. The result is an extremely high moment of inertia and a center of gravity positioned low and away from the face to ensure accuracy and consistency.

"The combination of the weight distribution and the use of the lightweight urethane inserts in the face and flange allowed us to eliminate unnecessary material while maintaining the solid feel golfers expect from their putters," said Solheim. "We also focused the design around creating an optically pleasing putter."

A blue urethane insert which extends across most of the face and a blue grip will be recognizable to golfers who welcomed the introduction of the G2i putters in August, 2003.

The putter’s shape inspired the name, according to Vice-President of Engineering John K. Solheim, who oversaw development of the putter.

"We had some fun with the name," he said. "It’s kind of crazy looking for us, but it performs to our high standards. We’re confident the putter’s performance and unique look will result in a lot of golfers making a lot of putts."

The putter is face balanced and features a double-bend shaft. Standard length is 34 inches. Worldwide shipments begin Feb. 16, 2004, and the MSRP is $160.

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