Na Yeon Choi is the defending champ, and Lexi Thompson is coming off victory at last week's Lorena Ochoa Invitational (her third career LPGA win and second in a month).
But much of the attention is likely to focus on Lydia Ko. The 16-year-old Ko - already a 2-time LPGA champ - is making her debut as a professional golfer in this event.
And Inbee Park will be playing as the tour's 2013 Player of the Year. The LPGA uses a point system to select its POY recipient, and Park only last week in Mexico mathematically wrapped up that honor. Good thing: It would have looked ridiculous had a golfer who won three majors in one year not won the award.
We've heard lots of discussion over the past decade about the influence of Korean golfers on the LPGA. So it might be a suprise to some that Park is the first Korean to win the LPGA Player of the Year award. Se Ri Pak had plenty of great seasons, but those years all came at the height of Annika Sorenstam's and Karrie Webb's play.
In men's golf this week, the marquee event is the ISPS Handa World Cup of Golf. The tournament format is 72 holes of stroke play, moving away from the 2-man team foursomes/fourballs format used in recent years. The field, however, is still limited to two golfers per country. Adam Scott is on a roll in Australia - winning the Australian PGA and Australian Masters the past two weeks - and the World Cup takes place in Melbourne.
The second Australian competing is Jason Day, who is playing after learning that eight of his relatives perished in the Philippines during Typhoon Haiyan.
2014 European Tour schedule