For a cost of $1.65 million, Adams acquired Yes Golf's technology patents (including its C-Groove technology), its registered trademarks, and all inventory.
Yes Golf was based in Denver, Colo. But the Yes Golf operations will be folded into Adams' base of operations in Plano, Texas (a Dallas suburb).
"We have been looking for an attractive avenue into the putter market for some time and believe the Yes Golf brand and technology platform provides us just such an opportunity," said Chip Brewer, President and CEO of Adams Golf.
Good to know that Yes Putters will live on. The Yes C-Groove Putters were pioneers in the area of putterface groove designs intended to counteract backspin and produce a faster forward roll with less skidding. And the Yes Putters always have had a following among professional golfers, even though the company didn't maintain a "tour staff."
Of course, Adams does maintain a tour staff, so expect Yes Putters to get a much higher profile once Adams has successfully absorbed the brand.