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Brent Kelley

Adams Golf Acquires Yes Putters

By January 19, 2011

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Can Adams Golf break into the putter market? Yes! Make that Yes Putters. Adams was the winning bidder for the bankrupt putter company at a bankruptcy auction on Jan. 18.

For a cost of $1.65 million, Adams acquired Yes Golf's technology patents (including its C-Groove technology), its registered trademarks, and all inventory.

Yes Golf was based in Denver, Colo. But the Yes Golf operations will be folded into Adams' base of operations in Plano, Texas (a Dallas suburb).

"We have been looking for an attractive avenue into the putter market for some time and believe the Yes Golf brand and technology platform provides us just such an opportunity," said Chip Brewer, President and CEO of Adams Golf.

Good to know that Yes Putters will live on. The Yes C-Groove Putters were pioneers in the area of putterface groove designs intended to counteract backspin and produce a faster forward roll with less skidding. And the Yes Putters always have had a following among professional golfers, even though the company didn't maintain a "tour staff."

Of course, Adams does maintain a tour staff, so expect Yes Putters to get a much higher profile once Adams has successfully absorbed the brand.

Comments

January 27, 2011 at 2:25 pm
(1) Patrick B. says:

“Yes Golf” makes or now previously made a great line of putters. I enjoyed playing the “Yes” brand. True roll with less skid off the face. I’m sure “Adams Golf” which is also a great club manufacturer will maintain the same quality of the brand “Yes” initiated with its “C-” technology.

Thanks “Yes” and keep with the Mojo Adams Golf.

May 30, 2011 at 9:31 am
(2) Mario Diaz says:

Is good to know that Yes Putters will survive and is excellent that a great golf company like Adams is the one behind it.

The “C” Technology is excellent and we are sure that with the right marketing and exposure, it will become a favorite.

I suggest you consider to bring back the previous models, such as; Sofia, Natalie that were very popular.

Best of Luck.

June 3, 2011 at 7:29 pm
(3) Steve Romano says:

After paying $140.00 (yikes!) for a YES! Putter and playing a few rounds with her, I went home and told my wife that I have a girlfriend and her name is Natalie!!!

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