Golfsmith Unveils "Drive"
Wednesday July 14, 2004
Golfsmith, one of the best-known golf stores in the U.S. with more than 40 retail outlets and a booming catalog and Web business, is turning its attention to women's golf. The company recently announced the launch of "Drive," its first-ever women's-only catalog.
Most golfers are probably familiar with the Austin, Texas-based Golfsmith, but even those who aren't likely know its products. While Golfsmith offers a large array of golf clubs and equipment from most major manufacturers (and many minor ones), it also has bought several smaller golf companies along the way.
Those formerly independent brands now serve as "house brands" and are sold alongside other equipment offered by Golfsmith. Among those brands are Zevo, Lynx, Killer Bee and Snake Eyes, plus the Golfsmith brand.
Golfsmith developed its women's golf initiative and the "Drive" catalog in part through another acquisition, this one of The Women's Golf Company, a cataloger of golf equipment for women.
"Drive" will debut with a July mailing; the first issue features Natalie Gulbis, a Golfsmith spokesperson, on the cover. Along with the new catalog, a new Web site also launches: www.drive.golfsmith.com.
The new drive to expand its offerings for women golfers also ties into Golfsmith's recent selection by the LPGA as the exclusive off-course retailer for the LPGA Collection, a new line of women's golf apparel that Golfsmith will help design.
Most golfers are probably familiar with the Austin, Texas-based Golfsmith, but even those who aren't likely know its products. While Golfsmith offers a large array of golf clubs and equipment from most major manufacturers (and many minor ones), it also has bought several smaller golf companies along the way.
Those formerly independent brands now serve as "house brands" and are sold alongside other equipment offered by Golfsmith. Among those brands are Zevo, Lynx, Killer Bee and Snake Eyes, plus the Golfsmith brand.
Golfsmith developed its women's golf initiative and the "Drive" catalog in part through another acquisition, this one of The Women's Golf Company, a cataloger of golf equipment for women.
"Drive" will debut with a July mailing; the first issue features Natalie Gulbis, a Golfsmith spokesperson, on the cover. Along with the new catalog, a new Web site also launches: www.drive.golfsmith.com.
The new drive to expand its offerings for women golfers also ties into Golfsmith's recent selection by the LPGA as the exclusive off-course retailer for the LPGA Collection, a new line of women's golf apparel that Golfsmith will help design.
Comments
WHEN WILL WE GET A NEW CATALOG???
YOUR WEBSITE NEEDS UPDATING ALSO!!